Social Overtones In Digital Marketing

During the inception of internet 2 decades back, no one could have imagined the level of influence it will have on our collective lives. While it is true that the opinion of one single individual does not really matter, when it comes to the virtual world, a single opinion can catch on like wildfire to …

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THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones. Internet marketing techniques such as search …

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