One of the solid ways to keep your audience updated on the Web is through RSS syndication. Having an RSS feed feature on your site will surely keep your audience updated on a regular basis.
RSS: A Short Background
RSS means Really Simple Syndication or Rich Site Summary. It is a format that distributes Web content around the Internet. Once a set of content is put into RSS and sent to other websites or groups, it is called a feed. RSS feeds are able to attract the interest of prominent search engines and potentially, engage with a wider set of audiences.
It is a fact that every blog and most social media sites use RSS feeds to distribute their content on the World Wide Web. Adding an RSS feed to your site will increase your visibility and keep your online presence.
How can RSS syndication help my website?
Integrating RSS syndication to your website can help you in a wide variety of ways. Before, only news and blog sites are the only websites that have RSS syndication as a feature. But right now, you can already add RSS feeds to multiple forms of media including music, videos and photos. Your business can also use this method to expand the reach of your product announcements, press releases, or news about your company.
Understanding RSS Better
To do this process perfectly, you may add text music, pictures, videos and other relevant media to your feed. Syndication of RSS can also be done with the help of RSS aggregators and content curators, where you can create a feed based on a specific search term.
What makes a good syndication tool?
- A good syndication tool should be able to do the following:
- Social sharing must be integrated with your preferred RSS syndication client
- You should be able to filter or curate the relevant feed items for your site
- The tool must enable queuing of published items on the website or social networking page
- Your site reader must be able to manage multiple feeds or keywords
The Role of RSS in Search Engine Optimization
Every feed is machine-readable, which means that the search engine crawlers would not have to figure out the significant points of your site or article. Take note that search engines love regular and high-quality content. As a result, the ranking of your website in search engines is placed higher.
In summary, RSS syndication can help your business by widening your presence on the World Wide Web and potentially increasing your audience.